Ralph Lauren Christmas

I’ve been working in retail creative for almost 30 years. Half of those years have been with Ralph Lauren.

The easiest way to explain what I do is that I create the window displays. It’s not a career that I ever dreamed I would have…. or even knew existed…. but it’s the perfect blend of my love of fashion and style, combined with my design and construction skills.

I don’t do any of this alone, I work with an amazingly talented team of people. Together we tell elaborate stories with a few yards of fabric, a carload of barn wood, glue guns, flood lights, garland, spray glitter and always 5 or 6 trips to Home Depot.

We make “retail art”.

Every October through November, for the holidays, the magic is turned up a bit and we really shine.

These are always my favorite windows.

Our inspiration could be Christmas at Colorado cabin, or in an art-deco penthouse, the backstage at the Paris Opera, or even a party for elegantly dressed teddy bears.

I don’t usually show these off.

To me, they’re never finished. There’s something I could always tweak a little more; lighting to adjust, garland to fluff, silver to polish….

But I’m proud of them, and the work that we put into them, and wanted to share some of my favorites from the last couple years….